What Can You Expect from Us Next Year?

Buying a home? Click here to perform a full home search Selling a home? Click here for a Free Home Price Evaluation  Call us at (925) 838-4300 to answer any of your real estate questions

I cannot believe we are going to be saying goodbye to 2015 so soon!

It's been a wonderful year and it's all because of you! Thank you so much for trusting us to help you walk through the buying or selling process. We truly love, appreciate, and are so thankful for each and every one of you!

Next year, we have some incredible stuff coming up. We're going to start doing Blabs, a live streaming video system that allows you to interact with us in real time about specific questions. Please take advantage of this -- we can't wait to speak with you!

If you're thinking of buying or selling, or if you have any real estate questions of any kind, please don't hesitate to reach out to us. We hope you're having a happy holiday season and we want to wish you a happy new year if we don't see you before then!

Thanks, and enjoy the season!

What Pricing Strategies Work in Danville?

Buying a home? Click here to perform a full home search Selling a home? Click here for a Free Home Price  Evaluation  Call us at (925) 838-4300 to answer any of your real estate questions.
Hey everyone, today I want to talk to you about something near and dear to my heart: pricing your home.

Pricing a home is an art form. You want to be able to get the most money possible, but you don't want to jack up the price on your home, because that's when it won't sell. What you really need to think about when you're making the decision is what the market conditions are like. Based on these conditions, we know the correct route to take when it comes to pricing your home. 

Let's run through a few examples of how we would price your home in various market. If we were in a hot seller's market, this is when we would push your price to the highest level, to get you the most amount of money while buyers are out there competing for the best homes.  If we were in more of a neutral or transitional market, we would price your home a little bit lower than comparable ones, so buyers see the value in your home, and in turn, give it more interest. If our market was dead and homes were struggling to move, we would price below the comparables so when buyers are out there, they are looking at your home for value and know they are getting a good deal. 

Buyers always want a good deal when it comes to buying a home, and making sure they get that deal is a matter of perception. If we give the perception of value for your home over the competition, you'll win every time.

I hope you enjoyed my little tip for you today. If you have any questions, feel free to give us a call or send us an email. We look forward to speaking with you!

Meet the McDaniel Callahan TEAM: Toni Hanson

Looking to buy or sell a home in the Bay Area? Click here to perform a full home search, or if you're thinking of selling your home, click here for a Free Home Price  Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (925) 838-4300 to answer any of your real estate questions.

I'm excited to be apart of the McDaniel Callahan Team! It's great to be a member of such a successful and innovative group. I look forward to using their state-of-the-art technology to make life easier for buyers and sellers alike.

I have experience working with buyers, sellers, investors as well as those who are looking to qualify to purchase a home. I would love to discuss all your real estate needs and would be honored to lend my expertise to your specific situation. Don't hesitate to give me a call at (925) 838-4300. I look forward to speaking with you soon! -Toni Hanson

How to Take MASSIVE Action to Empower Your Business & Life

Greg McDaniel joins Toby Salgado on this edition of Super Agents Live, answering questions about how to build your real estate sales business.

Super Agents Live features interviews with the top producing agents and industry experts in the country, and Greg discusses his story and how to take massive action in your business.

Keeping It Real

More Dirt on Farming

Greg McDaniel, the Head Educational Director for J. Rockcliff REALTORS®, guest-starred on an Active Rain webinar titled 'The Dirt on Farming' (if you missed it, we discussed door-knocking and phone calls - watch the full webinar recording here to get caught up). 

Greg is not one to shy away from getting his hands dirty farming a neighborhood, and he's BACK and willing to share even more of his best tips on how to corner the market in your desired farm. 

The Dirt on Farming

Have you ever wondered the best way to farm a neighborhood? Is it knocking on doors? Sending a bunch of mail? Placing phone calls to the neighbors?
In this class, Greg McDaniel, Head Educational Director for J Rockcliff REALTORS® in the San Francisco Bay area, shares his best techniques to successfully farm a neighborhood. Greg knows what it's like to get out and get your hands dirty, and he's here to dicuss:

• What type of farm is the best fit for you
• Finding the right farm
• Different ways to farm an area (in this class, we look specifically at doors & calls)
• Overcoming the grind of farming

If you're interested in more information on real estate sales careers in the Bay area, contact us today. We'd love to discuss a possible career change to real estate.

Community Events - How to Win Business and Influence Your Neighbors

In this class, Greg McDaniel, Head Educational Director for J Rockcliff REALTORS® in the San Francisco Bay area joins Bob Stewart and shares the details of planning, marketing and executing a community event designed to market your real estate business.

There are tons of great ideas for things you could be out in your community doing to raise the profile of your real estate business. Greg is going to share a bunch of these great ideas.

But even more important, we'll talk about how to plan for, market and actually pull off an event like this.

Greg and his team have hosted events where hundreds of their neighbors showed up.....and they've also swung and missed (which means he can tell us a few things to avoid.....like spring break). So we'll talk about what works, as well as what things to be on the look out for to make sure your event ends up being a success, and at the end of the day, more people get a chance to interact with you and your business.

Watch the video here>>

What To Say And When To Say It

In this Active Rain webinar, Greg McDaniel discusses scripts for real estate agents.

In addition to having a successful real estate team with his father, a 42 year veteran of the industry, Greg also coaches other agents on the finer points of marketing your real estate business.

One of the best pieces of marketing you can do for your business is knowing what to say and when to say it. 

In this webinar, Greg and Bob cover some great scripts you can use in your business for a variety of different scenarios. Beyond that, Greg has some awesome stuff that he shares about different communication techniques and just how to have better conversations with your clients and prospects.

Below the recording, we have included a few downloads that we mention in the recording. So feel free to grab those when you are done.