We're back with the second portion of the 10 things your customers wish you knew about them.
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Looking to buy a Bay Area Home? Search all Bay Area homes for sale. Selling Your Bay Area Home? Use our home evaluation tool.
In the first portion of the 10 things your customers wish you knew about them, we discussed the first five items. Below are the final five items on our list of the top 10 things that your clients or your customers wish you knew about them:
6. Customers will stick with loyalty plans and programs if you get them started. Consumer psychologists Nunes and Dreze found people are twice as likely to stick with you and your brand if you get them on a loyalty program, like the gas points Safeway gives us to use at Chevron gas stations. What's a customer loyalty program you could input today?
7. Customers love brand stories. Selling through stories is incredibly powerful. Research from Melanie Green and Timothy Brock shows that using a story is the most persuasive way of writing or speaking to a customer or past client. What story can you tell to bond other people to you as the right person for whatever they need?
8. Customers are a great source for innovation. Consider the “Angel Effect.” People want to talk about themselves all the time, but nobody wants to see that, so the Angel Effect is so much softer and easier. Basically, just give your clients your phone and have them record a video in their own words. It's more powerful than any ad you could run in any publication, online or offline.
6. Customers will stick with loyalty plans and programs if you get them started. Consumer psychologists Nunes and Dreze found people are twice as likely to stick with you and your brand if you get them on a loyalty program, like the gas points Safeway gives us to use at Chevron gas stations. What's a customer loyalty program you could input today?
7. Customers love brand stories. Selling through stories is incredibly powerful. Research from Melanie Green and Timothy Brock shows that using a story is the most persuasive way of writing or speaking to a customer or past client. What story can you tell to bond other people to you as the right person for whatever they need?
8. Customers are a great source for innovation. Consider the “Angel Effect.” People want to talk about themselves all the time, but nobody wants to see that, so the Angel Effect is so much softer and easier. Basically, just give your clients your phone and have them record a video in their own words. It's more powerful than any ad you could run in any publication, online or offline.
Stories are the most persuasive way to speak to your customers.
9. Selling time over money helps customers see the value of your brand. Think of beer brands like Miller Lite or Corona. They aren't necessarily the best beers, but you make a connection to the beach with Corona and a connection with "Miller time" with Miller Lite. What can you do to emotionally engage with your customers and clients to help them see that you're giving them time, not just a product or service?
10. Bringing up money makes customers more self-centered. Psychologist Kathleen Vohs found that if people were primed with images of money, they become more self-centered and self-interested, and less interested in helping others. If you're selling luxury items, you want people to focus on your product, but it can backfire on you if you're trying to do something more promotional or philanthropic. How are you marketing to your customers and what images are you subconsciously sending them?
As you've probably realized, these topics don't have anything to do with real estate, but we want to help you grow your business. However, feel free to reach out to me if you're thinking about buying or selling a home. We're here to help!
